The Naturalist Known as Theodore Dresier Essay - 1214 Words

The Naturalist known as Theodore Dreiser Throughout history there has been many great authors that have created even greater works, and some people refer to these as classics. However, what truly makes an authors’ work a classic? â€Å"The idea of a classic implies something that has continuance and consistence, and which produces unity and tradition, and transmits itself, and endures.† â€Å"A true classic, is an author who has expressed his thought, and who has spoken to all in his own peculiar style† (Hutchins). Theodore Dreiser is the epitome of this very definition. Dreiser drew upon his upbringing, life experiences, and the situations of his family members and transformed these collective experiences into his very first novel, â€Å"Sister†¦show more content†¦Much like many of his other themes and symbols, this one also came as a result of his experiences, most notably his childhood. Before he was born, his father owned a mill that eventually burned down. This event caused him to turn into a cynical, bitter man who abused and tortured his family mentally. This led to Dreiser coming to the conclusion that â€Å"man is a pawn in the hands of a blind or malevolent fate† (Warren 11). This idea of fate can be further explained as Dreiser accepting that no one can change the future and whatever is meant to happen to them will happen, whether it be good or bad. This quote shows him coming to grips with the idea of human suffering, which he later in life proves to be true in his quest for achievement in the big industrial cities. Blind fate exists heavily in the â€Å"Sister Carrie† and can be a positive or negative thing. For example, the main character Carrie becomes an immensely successful person while trying simply because of fate (where she and others happen to be at certain times). Another example is George Hurstwood who cheated on his wife and subsequently abandoning her by having an affair with Carrie (Dreiser). Blind fate plays its han d here by eventually leading to Hurstwood’s suicide after being abandoned by Carrie, much like he abandoned his wife and child. This is an example of blind fate simply because it was by chance that he met Carrie and ultimately because of that same chance that

Advertising Is An Visible Constant Presence Essay

Even when we’re blissfully unaware, we are being persuaded. In today’s media driven world, advertising is an almost constant presence. It is on television, in the films we watch, all over our social media accounts, and even plastered on the walls of locations that we visit every day. Advertising is meant to market a product or service to a consumer, utilizing mostly tactics of persuasion to do so. Because advertising is so continually present, companies must be more innovative than ever with their persuasive methods. Depending on the product or service, these methods vary but some of the popular ones include appealing to the internal attitudes of the consumer by using strategic and repetitive methods for the delivery of the message to appeal to the target audience. Virtually all industries do this, though a unique example of persuasion in advertising is found in the medical and health industries; the United States is one of the few countries that allows direct-to-consum er advertising for pharmaceuticals. The healthcare industry has always had the ability to advertise but with the new medical advertising, its budget for marketing has exploded as well. The Food and Drug Administration, also commonly referred to as the FDA, previously banned direct-to-consumer advertising for drug companies, but the restriction was lifted in 1997 and a new age of medical advertising was born. Previously, various medications and health services were found directly through a visit to a doctor’sShow MoreRelatedPepsi Lipton and Brisk651 Words   |  3 Pageswith viral ads in the month following the Super Bowl ad? Why? 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This means that a total of 17.7 million women have been victims of these crimes. While these numbers may or may not come as a shock to you, the real surprise is where they start (Surviving to Thriving, 2008)

Tesco Fresh and Easy Free Essays

I believe Tesco: â€Å"Fresh Easy† Supermarkets will be successful. The Fresh Easy name signals the two things it wants shoppers to think of it for: freshness and convenience (Horovitz, 2007). Tesco constantly re-enforces this message on the Fresh Easy Homepage; people want fresh and healthy food choices; they want things to be easy, Tesco provided just that with its line of supermarkets. We will write a custom essay sample on Tesco Fresh and Easy or any similar topic only for you Order Now Tesco supermarkets found a niche that United States retailers had not focused on, convenient fast access to fresh, healthy cost affordable natural foods. It is something many Americans have waited years for. As well as being marketed as a Fresh Easy supermarket, it is also marketed as an energy efficient organization which in this age of energy and resource conservation adds to its appeal. The supermarkets utilize efficient equipment in their stores and operations (Recruiting, 2007). Stores are designed to use 30% less energy than typical grocery stores its size, and recycling is a priority. Fresh Easy has been a savior tenant for many developers, eating up 14,000 square foot chunks of old space and dark drug stores (Retail, 2009). Its entrance into the United States was the first time Tesco entered a country without a supercenter format. Tesco did not want to become like Wal-Mart. Tesco launched its United States Operations with a small format neighborhood grocery store under the Fresh Easy name to differentiate its brand from its competitors. The supermarkets are relatively small, at about 10,000 square foot. Fresh Easy stores target customers in low to middle income locations. Tesco is betting that there is a demand for smaller stores closer to home with fewer products, making it easier to find things. The stores are placed near public transportation. Many of them are near or inside underground and railway stations, making it easy for commuters to pop into a store and grab a meal on their way home. Their advertising campaign includes references to environmentally friendly packaging and food free of artificial colors, flavors, and trans fats. The chains buy no TV or newspaper ads. When it enters a market, it mails $5 coupons to area residents. The stores are stocked with big names and in-house brands and offer more prepared entrees and side dishes than typical supermarkets (Semeuls, 2007). Their specialty is in prepared but not frozen foods, everything looks fresh. Everything is nicely repackaged in friendly pastel colors, simple graphics, and lowercase fonts. The stores are not over whelming. They look more modern and sophisticated than most supermarkets. The isles are wide and signs are clearly written. There is bright lighting and an uncluttered feel. Fruits and vegetables are neatly presented. There is an unexpectedly low price on items. Focusing primarily on California at this point, Fresh Easy is approaching the market as a â€Å"critical mass† store strategy in California, Arizona and Nevada. This strategy is to locate a â€Å"critical mass† of stores in a given region, similar to the Starbucks’ Walgreens’ strategy (Fresh, 2008). In doing this, consumer awareness is increased and marketing and advertising costs leveraged. From a positioning standpoint, it attempts to become the logical or defacto neighborhood grocer in the region, in part by virtue of having so many stores in the area (Fresh, 2008). The advancement of web based information technology has been an important catalyst for the recent proliferation of distribution sales channels in food retailing. Although multiple channels enable companies to reach consumers faster and in different market segments, they pose challenges to include channel conflict and pricing policy for the different channels. This could benefit consumers by companies having to reduce prices to stay competitive. American supermarkets have concentrated mainly on trying to make cost out of their supply chains. Goods are moved hundreds of miles to keep them cheap. This has encouraged supermarkets to make two sorts of foods: long lasting i. e. ried, canned, frozen, or otherwise preserved and that which is prepared from raw ingredients on site. British food retailers because stores can be so small that they have to switch from selling sandwiches at lunchtime to selling readymade suppers in the afternoon specialize in regular frequent deliveries to city stores. Their supply chains are more sophisticated. Tesco is an innovator with its supply chain. Tesco built a distribution center. Coupled with partner Wild Rocket Foods, Tesco selected U. S. produce vendors as suppliers. Tesco utilizes trucks with hybrid refrigeration vector units with internal partitions for frozen, chilled and ordinary goods. All Fresh Easy trailers include automatic refrigeration shut-off when optimum temperature is reached inside the cooling chamber as well as a complete engine shut-off once parked at the stores. Electrical stand-by technology minimizes the impact on the environment by using no fuel to run refrigeration units on the trailers while parked at the distribution center. Tesco could replace three deliveries with one. This makes it possible to sell groceries profitably in small stores at supermarket prices. Tesco makes fresh and easy available to the customers, but they also made the customers part of the solution to success. The Tesco scheme mails discount vouchers to customers encouraging them to return. It tracks every purchase to build one of the world’s largest databases. This finds correlations between purchases allowing Tesco to finely tune the product range in each store. I would venture to say that Tesco is on the right track to success with its wide mix of fresh food that is highly customer oriented and very accessible. With the stores in local neighborhoods and at very user friendly cost, these neighborhood targeted stores will succeed. . References Freshandeasy. com (2008). Freshandeasy. com. Viewed at freshandeasy. com February 19, 2009. Fresh Easy Buzz. (2008, March 8). Retrieved February 19, 2009, from http://www. freashneasybuzz. blogspot. com. Horovitz, Bruce (2007 November 08). British grocery chain hits America with fresh ideas. Retrieved February 19, 2009 from https://www. usatoday. com. Recruiting trail at Fresh Easy. 2007, July 22). Retrieved February 19, 2009, from http://www. freshandeasy. com/blog/2007/07/recruiting-trail-at-fresh-easy. html Semuels, Alana. ( November 9, 2007). British food it’s not shoppers find fresh easy a blend of trader joe’s and Ralphs. Retrieved February 17, 2009 from http://articles. latimes. com/2007/nov/09/business/fi-tesco9 RetailChatr; Fresh Easy changing strategy. (2009, February 04). Retrieved February 17, 2009, from http://www. retailc hatr. com/2009/02/04/fresh-easy-changing-strategy How to cite Tesco Fresh and Easy, Papers